- Syed Maaz Asghar
- May 1, 2024
- 1 min read
Unleashing the grandest of feelings at Fairmont’s maiden residences in Dubai.
When the world’s leading hospitality brand comes calling, the ones with taste of luxury answer. Fairmont unveiled its maiden residential suites in the heart of Dubai, and our advertising minds brought it to life.
BROCHURE | FACTSHEET | SOCIAL MEDIA |
OUT OF HOME | META CAMPAIGN | <extra brain cell that isn't working> |
THE PRODUCT
LUXURY REAL ESTATE
THE OUTCOME
BROCHURE
Like what you see? Check out the full brochure >>
FACTSHEET
Like what you see? Check out the full factsheet >>
SOCIAL MEDIA
OUT OF HOME
META CAMPAIGNS
THE BRIEF
Sure ‘staying at the Fairmont’ sounds luxurious, but convincing a group of high-net-worth individuals that their stay at Fairmont Residences will be as good as the brand’s hotel experience (that too without checking out) is a tough one.
RSG Group reached out to the creative folks at PIXL Global (look Ma, I’m one of the creative folk!) to help in its virtual and out-of-home launch.
THE CREATIVE PROCESS
Branding a household name means squeezing in a whole lot of creativity in a teeny little box. With brand manuals and guides acting as neon stripes on the airplane aisle, we were looking at marketing Fairmont’s new residences in Dubai with their latest messaging – experience the grandest of feelings.
THE AGENCY
PIXL GROUP DMCC || 2023
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