- Syed Maaz Asghar
- May 24, 2024
- 2 min read
Tick tock from the top, we got Swiss horology giants on the Dubai skyline with the world's tallest clock tower.
First, there were watches named after cities and Greek Gods, now there are junctions, communities, and skyscrapers named after the watch. Afterall. horology and watchmaking are all about putting the brand's name out there. Franck Muller, the exemplary horologist decided to put its name on Dubai's eternally glistening skyline.
Hence, we devised the concept with London Gate, a luxury real estate developer, citing the Franck Muller Aeternitas Tower as 'The tallest residential clock tower in the world'.
CONCEPT | FILM | BROCHURE | FACTSHEET |
META ADS | EMAIL MARKETING | OUT OF HOME | LAUNCH EVENT |
THE PRODUCT
LUXURY LIFESTYLE
THE OUTCOME
FILM
BROCHURE
FACTSHEET
META ADS
EMAIL MARKETING
THE BRIEF
Now what can be a more iconic way to make a statement for a high-horology brand than sticking your brand on a clock in the renowned skyline of Dubai?
When London Gate reached out to us with their collaboration, the initial blueprint made us go "There's no way there's a taller clock tower than THIS one in Dubai".
THE CREATIVE PROCESS
So... we just called it that. Spade for Spade. The world's tallest residential clock tower. No ifs, buts, or asterisks. And the statement in itself seemed staggering enough to make people go "for real?" Well, google it all you like. More traction for us, more juice for our marketing. Win-win.
And of course, the ultra-luxury proposition of the project got traction left, right, and center. Let's just say if you go to Dubai circa 2027, and you see a clock tower on the skyline, you better remember, (the name's Maaz, Syed Maaz) it's iconic, and it's Franck Muller's patronage.
THE AGENCY
PIXL GROUP || 2023
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