Money talks, but in this Web3 private bank, real wealth rolls in stealth mode — through a crypto token.

There are people with money, and then there are people who have wealth. And if you can’t figure out the difference between the two, chances are you don’t have the latter. And the ones who have wealth, need someone who knows how to manage it to bank upon. This is where Welf came into the picture, the digital private bank that caters to the web3 audience, and hence, a crypto token.

So we went to town, launching the token in the crypto world, taking it to max engagements, and even higher results. How it went? Scroll for yourself.

CONCEPT	BRANDING	SOCIAL MEDIA
COMMUNITY ENGAGEMENT	CRYPTO MARKETING	WEBSITE

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THE PRODUCT

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FINANCE & BANKING

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THE OUTCOME

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BRAND FILM

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TOKEN LAUNCH

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BROCHURES

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SOCIAL MEDIA

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WEBSITE

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THE BRIEF

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There are plenty of banks in this world, and while most of them operate in the same paradigm, some of them just hit different — especially when catering to a niche of high net-worth individuals. And to top them, creme de la crypto creme.

So we went all in, trying to curate the messaging and tone that not only resembles with the old money, but also caters to the future-first wealth makers making bank in crypto.

And hence we decided to mark it all the way.

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THE CREATIVE PROCESS

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You can’t put a creative spin on everything, but you can surely make it dance. While banking for the filthy rich is highly institutional and serious, we tied it back to the narrative that is safe and future-friendly, since the new-gen crypto wealthy people consider banks as ‘the threat’.

So with a pinch of fresh colors, clean design outlook, and some punchy concepts, we made Welf an instant hit across the target audiences, and to add to that, the token launch was an insane success, leading to 4x appreciation in its value.

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THE AGENCY

WELFARE GROUP || 2024

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