Making kitsch fashion trend again for India's own prêt diffusion line.

An allure for luxury, a desire to stand out, and an ambition of the perfect ensemble - India's life'styled living market is reaching places deemed unreachable before. And when renowned interior decorator Raseel Gujral came knocking with a fashion and lifestyle brand of her own, my social media strategy brought it to the masses.

SOCIAL MEDIA STRATEGY

COMMUNITY MANAGEMENT

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THE PRODUCT

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LIFESTYLE & FASHION

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THE OUTCOME

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You don’t have to be a writer to convince someone to bring home this beauty, but this is what the strategy turned out to be.

#CreateExplorePreserve is at the #core of @raseelatcasapop.

At CASA POP, we passionately #create, fearlessly #explore, and thoughtfully #preserve the dynamic intersection between ART & DESIGN through the lens of indigenous craft.

A pop of hue, a dash of quirk and a lot more fun. Well, if you love all these then gear up to explore the enchanting new range of 'Art Around the Clock' from Casa Pop!

Why decorate your wall with paintings, when your entire wall can be a stunning piece of art? These enchanting wallpapers from our Amazonia Collection can be customised to fit any space! Order them via the link in our bio. #CraftedByCasaPop

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THE BRIEF

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Raseel reached out with a simple ask; her work's aesthetically an eyegasm for everyone and anyone, and it's for the chosen few to own. And it was for us to take her lifestyle brand to places. Hence, we kicked off the task.

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THE CREATIVE PROCESS

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Something ever-so-contemporary and discerning deserves a touch of gold and bold. The social media strategy was all about a melange of all things beautiful and close to the audience's heart.

The backdrop was simple - your home should be a creation of everything that tells your story in your unique way. Raseel's brand was devised to passionately believe that art is a powerful force for good, hence inspiring her to fearlessly explore and create.

With India's rich cultural heritage in the spotlight through collaboration with local artists, the strategy brought out a legacy of artistic brilliance around three pillars - revering culture, embracing diversity, and fueling ground-breaking ideas.from Casa Pop

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THE AGENCY

FREELANCE || 2019

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