- Syed Maaz Asghar
- Dec 13, 2024
- 2 min read
When the world’s RWA maestros sit at the table, it’s more than just talking the talk.
Advice is the planet’s number one traded commodity, and while most people generous with it don’t possess it, there are some who actually sear through the noise.
As the world of cryptocurrency seriously ties itself with the real-world assets, or RWAs, Propchain, the home of on-chain real estate, decided to call upon the industry pioneers, and we go to strategize one of the first events in my portfolio, the RWA Talks.
FILM | CONCEPT | EVENT STRATEGY |
SOCIAL MEDIA | SCRIPTS | LEAD GENERATION |
THE PRODUCT
CRYPTOCURRENCY
THE OUTCOME
FILM
It's there, it's right out there, but I can't find the right file (so much for honesty).
Please check back soon!
CONCEPT & EVENT STRATEGY
SOCIAL MEDIA
NETWORKING
THE BRIEF
As a leader in a niche crypto space, Propchain has its share of followers alright. And this cult following thrives on the authenticity of their leaders.
Here’s the scene: Binance Blockchain Week of 2024 in Dubai. Everyone and anyone from the industry is here and looking for golden nuggets to facilitate the finest partnerships or figure out the next hidden gem.
And then Propchain drops the double whammy, an event that will call global leaders in the RWA space for a roundtable, talking about the future of it all.
This was the first one in my repertoire as an event strategy project, but let’s just say, I enjoyed the flying pigeons out of it, and the results followed.
THE CREATIVE PROCESS
Let’s face it — these events are mostly boring to the point where you want to take the pen they give you and stab your neighbour in the eye. But here’s where we stepped in, making it into nothing but a good old night of golden nuggets of insights, followed up by a happy hour and good food. Most crucially, a good couple of hours for lightweight networking and sharing stories about oneself.
Not only did we get it trending on Twitter [X] with our tag #RWATalks, but we also got a lot of follow-up requests for ONCE MORE. You won’t be surprised to see this happen again.
And yes, it was highly recommended by the person who stabbed someone in the eye in ANOTHER roundtable event, and we’ll take that as a success.
THE AGENCY
WELFARE GROUP || 2024
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