Presenting ‘wild luxury’ to the chosen few with R.EVOLUTION’s first development in Dubai.

Dubai's ever-so-staggering skyline always finds ways to top itself with something crazy. R.EVOLUTION, the Latvian real estate developer reached out to us to advertise Eywa to the masses. And we delivered 'wild luxury' in its truest sense.

SALES CENTRE	OUT-OF-HOME	META CAMPAIGN
SEARCH CAMPAIGN	WEBSITE	EMAIL MARKETING

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THE PRODUCT

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LUXURY REAL ESTATE DEVELOPMENT

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THE OUTCOME

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The scale was set, the brand manuals were out, and it was time to get up and running. With inputs on concept, design, copy, and strategy, what came out was wildly luxurious.

SALES CENTRE

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OUT-OF-HOME

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META & SEARCH CAMPAIGN

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WEBSITE

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EMAIL MARKETING

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THE BRIEF

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What’s there to a brief if it doesn’t have an objective of pleasing five stakeholders at the same time? With the Dubai real estate scene surrounded by multiple decision-makers trying to exhibit their might, we had an exclusive sales partner to please, a project to sell, and a developer to market.

But the fact that they all wanted to market ‘Eywa’ as something that the city of striking luxuries had never seen was constant. With a 360-degree campaign and an out-of-home billboard on the revered Sheikh Zayed Road in Dubai on the cards, we set out to make Eywa the talk of the town. 

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THE TARGET AUDIENCE

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This one was all about science and spirituality; cue to {vastu\crystals\aura cleanse\energy healing} being put in fat decks of ‘targeted high-impact marketing’ mambo-jumbo. But a good advertising strategy starts with identifying the buyer:

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THE AGENCY

PIXL GROUP DMCC || 2023

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