- Syed Maaz Asghar
- May 23, 2024
- 2 min read
From 10 words to 10,000: Technical copywriting for marketing materials in the VMware Cloud portfolio.
There's something about technical copywriting - the mysticism and enchantment in those 100-word sentences, the narrative in a 500-word paragraph, and the 8-point-sized text. Miss me with that combination of technical documentation.
When VMware reached out to us at Regalix, the task of building brochures, factsheets, eBooks, and case studies, we took a rather unconventional approach to storytelling in technical terms. Cut to the result: technical docs made not-so-droolworthy.
BROCHURES | FACTSHEETS |
eBOOKS | CASE STUDIES |
THE PRODUCT
CLOUD SOFTWARE
THE OUTCOME
BROCHURES & FACTSHEETS
From dockets that dumb down cloud to factsheets that clear up the doubts, I got a chance to drown myself in caffeine and work on simplifying tech for stakeholders.
vRealize Log Insight Cloud
Grab your detective gear and inspect your database logs, decipher problems, and find their root cause. A process made simple with a cinematic storyline.
vRealize Network Insight Universal
You reap what you sow. Plant the seeds of a cloud-based network and watch it bloom from the ground up with vRealize Network Insight Universal. Tackle all cloud needs in one platform and yes, taste the sweet fruit of your labor.
VMware Skyline for Partners
A product that benefits across the skyline by saving downtime, implementing proactive support, and saving average cost per hour. The Skyline makes the data work in your favor.
eBOOKS
These books save the lives of cloud ops teams, ensuring they don’t end up plucking their hairs out while troubleshooting simple or complex errors.
A Guide to Cloud Adoption ft. vRealize Network Insight Universal
The VMware Aria Central Overview
The A to Z of Managing Hybrid Cloud on AWS
CASE STUDIES
A collection of case studies live on the VMware website, testifying their successful relationships with their cloud partners.
THE AGENCY
REGALIX INC | 2021