The grandstand finish: Driving the motorsport giants forward with cloud megaminds.

Driving at a raw pace of 350km/h, steering through the chicane, and sealing that spot at the podium - Formula 1 is as 'extreme' as an extreme sport gets. Backed by astute statistics and insights, it's no longer just the driver and the car. McLaren Formula 1 launched a strategic partnership with VMware to fuel up their efforts and get back in the top ranks.

SOCIAL MEDIA

PRESS RELEASE

PRODUCT DOCUMENTATION

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THE PRODUCT

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MOTORSPORT || CLOUD SERVICES

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THE OUTCOME

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SOCIAL MEDIA

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PRESS RELEASE

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PRODUCT DOCUMENTATION

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THE BRIEF

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Formula 1 is all about the frills and thrills, and the McLaren team arguably has the boldest characters in Motorsport in their roster. VMware, on the other hand, is all work and hustle, which is where we were set with the task of communicating this collaboration to the masses - particularly on online media.

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THE CREATIVE PROCESS

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With a viewership of 1.11 million pairs of eyes per season, every sticker on the car is worth the clout. But this partnership was more than just a publicity stunt - as VMware was proactively pacing up the McLarens.

Hence, when push came to shove, we were on our toes to appease and satiate cravings for all of them alike - including our own. The documents were studied, agreements were skimmed through, and the cars were at the grid. It was 'lights out and away we go!'

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THE AGENCY

REGALIX INC. || 2021

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