- Syed Maaz Asghar
- May 19, 2024
- 3 min read
Explaining complicated cloud tech to a 5-year-old with creative films - a first in VMware's geeky showcase
From the loch-ness monster to humanitarian governments, some ideologies and concepts are too hard to explain, and yet, they exist. You can add cloud computing to the list too.
The holy grail of seeking Series-B funding, cloud computing was THE buzzword post-COVID-19, but there had to be a better way to explain it to people than just saying "It's on the cloud". And that's where folks at VMware reached out to us.
CONCEPT | SCRIPT | STORYBOARD |
BRAND RATIONALE | TECHNICAL COPYWRITING | PRODUCT MARKETING |
THE PRODUCT
CLOUD SOFTWARE
THE OUTCOME
A Space Odyssey for Intel Hands-on Labs
In a galaxy far far away, unchartered grounds wait to be conquered. VMware houses a complete stack of cloud apps. System administrators, ops, and CXOs need to hone their skills, and let's face it - it's a DAUNTING process. While VMware gamified it to an extent in collaboration with Intel, we brought it to life.
From seeds to success for vRealize Network Insight
You reap what you nurture and sow. Be it migrating to the cloud or utilizing different VMware products to do so, we metaphorically conceptualized the VMware migration SaaS as bringing up a plant and nurturing it into a tree. So the cloud always brings the rain of prosperity.
Preventing a hostage situation with Ransomware Defense
The internet's quintessential bad guys are always on the prowl - and they're getting innovative. After notorious ransomware cases arose amidst mammoth corps, VMware made its own ransomware SaaS to fortify multi-cloud systems. And what's in a nice story where the good guys don't win?
Making geeky great again with vRealize Cloud Universal
Being geeky isn't as easy as it sounds - especially when it's in your job description. VMware's solution to manage people, processes, and tools on the cloud - now made (to look) as simple as flipping a switch.
Wolfin’ ‘round the Wall Street with Blockchain Technology
Gone are the days when the stock market had opening and closing hours. Trades go round the clock and yet, records go undocumented. Studies found that trillions of dollars were being lost in mismanaged transactions, which is where VMware brought forth its blockchain for capital markets. Join in for collective gain.
Cloud migration walkthrough ft. the Google Cloud Engine
What happens when you tell a simpleton about migrating to the cloud? You can either mention buzzwords like 'Kubernetes, siloes, kryptonite' and all that or walk them through the process. Hence, a walkthrough film to dumb it down.
THE BRIEF
The task was simple - take VMware's signature cloud offerings and build concepts that explain them to simpletons like Op-teams and CEOs. Or as they like to say - "explain it to me like I'm five".
Hence, we set out to conceptualize their offerings with a series of innovative, creative, and quirky real-life situations, and it was as simple as they say - taking candy from a baby.
THE CREATIVE PROCESS
Labeling it as a 'creative process' is an understatement as I developed a newfound respect for people who play with the cloud. The intricacies, technicalities, and complexities are high. And yes, my PC knows how many times I fought to keep my eyes open from a deep slumber.
But yes, getting a hold of the platforms was numero uno. Unfortunately, it was the technical version that required learning before the fun part began. Afterward, it's simply making connections to real-life (or unreal life) scenarios in a synchronized manner.
Once the concepts were laid out and storyboards were made, it was only a matter of writing the script and pushing the films to production.
THE AGENCY
REGALIX INC | 2022
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